CHC Navigation Unveils Branding Initiative for its Surveying & Engineering Solutions Portfolio

Shanghai, December 26, 2023 - CHC Navigation, a global leader in mapping, positioning, and navigation solutions, announces a significant milestone in its Surveying & Engineering product portfolio with a branding initiative to redefine its visual identity. This strategic transformation includes several elements that underscore CHCNAV's commitment to innovation, progress, and unwavering excellence.

Figure 1. The i89 featuring the latest GNSS, Auto-IMU and dual camera technologies.

DISTINCTIVE ORANGE DESIGN OF GNSS RECEIVERS

In a departure from the classic blue color of its GNSS receivers, CHC Navigation has changed its logo icon and protective bumper to a vibrant orange, marking a symbolic evolution. The change reflects a commitment to cutting-edge technology and a dedication to excellence.

REASONING BEHIND ORANGE

The CHCNAV logo is a unique combination of dark grey and orange, symbolizing the company's commitment to technology leadership, customer satisfaction, efficiency, and a forward-thinking mindset. The adoption of orange for its Surveying & Engineering products demonstrates CHC Navigation's embrace of change and confident outlook.

Figure 2. CHCNAV GNSS smart antennas offer high-precision positioning and navigation capabilities.

UNIFIED BRAND CONSISTENCY

To ensure a seamless and unified brand experience, CHC Navigation's website will undergo a comprehensive refresh shortly. All Surveying & Engineering solutions visuals and datasheets will transition to a vibrant orange palette, presenting a consistent look and feel across all platforms.

UPCOMING PRODUCT UPDATE

Beginning January 15, 2024, all GNSS smart antennas will be shipped in a distinctive orange color. This alignment with the refreshed brand identity not only demonstrates a commitment to visual cohesion but also represents a step toward a future where precision, reliability, and innovation seamlessly converge.

TAKEAWAYS FOR PARTNERS AND CUSTOMERS

As valued partners and customers on our journey, we invite you to be a part of this transition. This change is more than cosmetic. It reflects CHC Navigation's commitment to pushing boundaries and delivering innovative solutions. Your continued support and enthusiasm are deeply appreciated as we embark on this transformative phase together.

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About CHC Navigation

CHC Navigation (CHCNAV) creates innovative mapping, navigation, and positioning solutions to make customers' work more efficient. CHCNAV products and solutions cover multiple industries such as geospatial, construction, agriculture, and marine. With a presence across the globe, distributors in more than 120 countries, and more than 1,700 employees, CHC Navigation is recognized as one of the fastest-growing companies in geomatics technologies today.